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February 2015
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H
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in Southern Africa
Best Media
in Southern Africa
T
he ultimate aim is to combine
SA French and Elephant Lifting
Equipment under the umbrella
brand ‘Torre Heavy Lifting’, which
will allow Torre to offer a total lifting
solution from consumables to tower
cranes to its customers across Africa.
The acquisitionwas announced on
the Johannesburg Stock Exchange on
November 20, 2014 and Competition
Commission approval is expected
early 2015. SA French and Elephant
will continue to trade under their
ownnames for the foreseeable future,
however integration between the two
entities commenced as at January
1, 2015.
Elephant Lifting Equipment is
headquartered in Centurion and
has branches in Durban and Pemba,
Mozambique, as well as a manu-
facturing facility in Pretoria West.
Its products include EOT cranes,
monorails, electric chain hoists, chain
and lever blocks, winches and wire
rope pulling machines, lifting and
spreader beams, mechanical grabs
and clamps, slings (chain, polyester
and steel wire rope), shackles and
rigging accessories.
“For every tower crane we supply,
newor used, there is probably anoth-
er 20% of the total value of the crane
that we can offer in add-on services,”
said Quentin Van Breda, Managing
Director, SA French. “The acquisi-
tion will allow us to offer a genuine
one-stop shop for tower cranes, from
slings to shackles, concrete buckets
and pallet forks, for example. We can
now even offer foundation bolts and
spreader beams in-house.”
SA French offers both European
and Asian versions of the Potain
tower crane range. It has been rec-
ognised as an Elite Dealer by Potain
of France, which means a guarantee
of 80% availability of spare parts on
first call. “We have not droppedbelow
85% over the past three years,” says
Van Breda. SA French’s hoist range
includes Orbit and Torgar brands,
while it also offers Dieci telescopic
handlers and self-loading mixers.
It has a rental fleet of 20 cranes and
27 telescopic handlers and hoists.
Recent new-crane sales include a
MC235 conventional crane and two
MCT205 topless cranes for theWBHO/
Tiber Bonvec JV, who are building
the new Discovery Health head of-
fice in Sandton, Johannesburg. SA
French also sold two new MC125
cranes to M&T Developments. Re-
peat customer Trencon Construction
acquired a MC125 crane for a univer-
sity in Kimberley, following its pur-
chase of an IGO 50 self-erecting crane
a year ago, in addition to an MC205
crane that is still active on the KPMG
extension project off Empire Road in
Johannesburg.
■
Heavy lifting
Torre Industries is adding
Elephant Lifting Equipment
to the Plant and Equipment
Division of its group of
companies, along with SA
French, Manhand and Kanu
Equipment.
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