Homes & Estates

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The Coldwell Banker® brand is recognized
around the world for leadership and delivering
premium experiences. The luxury market is no
exception. Affluent clients identify Coldwell Banker by
name as a top real estate brand. And it is no wonder,
with our rich heritage and unmatched track record of
selling some of the world’s most iconic homes and
celebrity estates.
As a world leader and renowned premium
brand, we have a responsibility to consistently deliver
performance year after year. Our relevance in luxury has
endured because we always observe and anticipate
the changing needs and desires of the modern-day
affluent client. With an eye to the future, the luxury team
recently embarked on a journey to reinvent the luxury
marketing offerings under the Coldwell Banker banner.
Welcome to the modern expression of luxury:
Coldwell Banker Global Luxurysm.
Our new name is simple, memorable and
reflects the core essence of who we are — leaders,
trailblazers and masters in the real estate profession.
In fact, our entire luxury real estate marketing program
has been enhanced this year in order to serve you,
our most discerning clients. With an appreciation for
what it takes to consistently exceed expectations, I am
proud to share our new program with you in this very
special issue of Homes & Estates. You can read more
about the story behind our evolution on page 10. I say
this with great pride: we are ready to usher in the next
generation of luxury.
A new expression of luxury has arrived. After
nearly two years in the making, the new
Coldwell Banker Global Luxury SM program is
live. While our logo and mark are new and represent
the power of the Coldwell Banker® name, which
is synonymous with luxury to consumers around the
globe, our evolution is much deeper.
We have an international certification course that
assures the affluent consumer that those who carry the
flag for Coldwell Banker Global Luxury are the best in
the business. We have a global syndication platform
that puts our sellers’ listings in front of every major
market in the world. We have an all-new luxury site —
— that gives sophisticated
homebuyers and sellers the online experience they
expect, while giving our associates direct access to not
only our Property Specialists in more than 49 countries
and territories, but to more than 750,000 agents from
all luxury brands across the globe.
Our Wealth Engine program gives us direct
access to the most affluent in the United States for
target marketing at the highest level. And this very
magazine, Homes & Estates, features many of our
finest listings from all over the world in a visually
inspiring format distributed directly to 60,000 of the
wealthiest U.S. residents. Accessing our partnership
with Unique Homes, this magazine is seen in over
80 countries!
If you haven’t already done so, I encourage you
to read the story behind the making of the beautiful
$75 million beachfront estate in Mexico that graces
our cover. It’s just one example of many that reflect
the talent, strength and international allure of our
re-envisioned Coldwell Banker Global Luxury platform.
With a track record like ours — 3,000 offices
and nearly 90,000 agents worldwide selling over $129
million each day in $1 million+ property sales — we
could offer nothing less. After so many years in the
No. 1 position, expectations are high. All eyes are on
us. And I say it’s our time to shine!
E XECUT I VE NOTES
Charlie Young
Craig Hogan
H O M E S & E S TAT E S M A G A Z I N E
C E O
V I C E P R E S I D E N T O F L U X U R Y
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