WCN Autumn 2011

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WCN Issue N° 45 11
Countdown is on for first WiCAB
The first ever WiCAB will take place
from 4th-6th October 2011 at the
Centro de Exposições Imigrantes in
São Paulo, Brazil.
Previously there has not been an
exhibition in Brazil dedicated to the
wire and cable industry although
Metaltech, a concurrent metal forming
show, did have wire drawing as a
sub-sector of its exhibitor profile.
Although the ITA’s sister association,
the International Wire & Machinery
Association (IWMA), sponsored
Metaltech for two editions it was
quickly recognised that there
was considerable potential for a
standalone event for the wire and
cable industry in an important and
expanding market.
The IWMA agreed to be the main
international supporter of WiCAB.
Despite some criticism about “another
new wire show” the level of interest
from potential exhibitors has justified
the faith of the local organisers
CIPA FM and their partners Tarcom
Promoções in establishing the event.
Like the concurrent and well
established Tubotech exhibition,
sponsored for a number of years
by the ITA, WiCAB will benefit
from the considerable international
experience and expertise of Messe
Düsseldorf, who is responsible for
the organisation and promotion of the
exhibition outside Brazil and the rest
of South America.
Messe Düsseldorf's introduction to
Tubotech in 2007, recommended
by the ITA, has resulted in a rapid
development of international exhibitor
space at this show and the IWMA fully
expects that WiCAB will do the same.
These joint pipe & tube and wire &
cable fairs now mirror the successful
concurrent exhibitions established by
Messe Düsseldorf in Southeast Asia,
China, Russia and India.
The wire and cable industry in Brazil
has a large turnover, measured in
billions of dollars, generating thousands
of jobs and is a vital element in the
development of the country. Nor should
the rate of development in other South
American countries, notably Argentina
and Chile, be ignored.
The co-organisers say that an
intensive campaign is being
undertaken to attract purchasers of
goods and services connected to
wires, threads, cables, accessories,
machinery and related equipment to
see at first hand the latest local and
foreign technological developments.
Further interest for visitors will be
generated by other concurrent
and related exhibitions such as
Expobombas (pumps, motor pumps
and accessories); Expoválvulas
(industrial valves and accessories);
Metaltech (drawing and rolling
of metals, boiler making, forging
and machining); Frebraman (tools,
accessories and maintenance); Feigás
(industrial gas); and Petrotech (oil, gas
and bio-combustible industry).
S S Visitors flocked to Tubotech 2009 and are fully expected to be attracted to the first ever WiCAB