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CNBC FEATURE
Manchester City
Football Club
Football
is a huge money spinner, thanks in part to
sponsorship
. As
Carolin Roth discovers, changing the sponsorship model is more than
just splashing a logo on the players’ shirts.
Mastercard
The
most widely accepted payment card
on the planet, but Raja
Rajamannar says it’s a technology company rather than a credit card
company. We look at how Mastercard’s marketing muscle keeps it on top.
Davos Special: Masters
of Marketing Panel
Debate
Does
being seen at Davos
make any difference in an
interconnected world?
Pearson
Education is the future! Well, for Pearson it is. We find out how the one time
media and publishing giant
is on a mission to now teach the world.
Heineken
Heineken now wants to refresh new markets with the launch of 0.0% - an
alcohol free version. Carolin Roth talks to Jan Derck van Karnebeek about
marketing the brand in a highly
competitive beverage industry
.