204-205 / 393
G L O B A L
Our last theme is GLOBAL. We feel
there is a big opportunity in a mod-
ernized global aesthetic and we are
excited to take on the challenge.
This theme with its more eclectic,
curated nature should appeal spe-
cifically to the “ maturing in style”
segment of our customer, but there
is elements here for all of our cus-
tomers. Interestingly enough in our
customer survey the “conscious up
& comers” selected global as their
west elm purchase.