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Dear Associate,
Congratulations on being selected to participate in WSI’s new Design Crew program. Based on
your brand knowledge, design expertise and outstanding sales performance, you have been
personally selected to provide professional quality cross-brand design services to some of our
top WSI customers.
At WSI, we are constantly looking for ways to fine tune our services to better meet the needs of
our customers. The Design Crew program has been developed at the special request of our CEO,
Laura Alber. The purpose of the program is to provide our top customers with a high level,
internal design resource which taps into the top design talent from across our family of brands.
Your personal brand knowledge, along with the expertise of design partners in your local
market, will allow our customers access to the best of what WSI has to offer.
As a Design Crew member, you will lead cross brand design projects of varying scale, to meet the
design needs of each guest while keeping the business “in the house”. In addition to fulfilling
requests submitted from customers via the internet, our
Design Crew
service will be offered,
free of charge, to platinum tier members of our cross-brand loyalty program, THE KEY.
In your role as a Design Crew member, you will be included in an ongoing educational program,
designed exclusively for our program participants. The series will offer learning opportunities
designed to build your professional knowledge base, increase your exposure to the field of
design, and expose you to internal resources which will help you be more successful in role.
Thank you in advance for your dedication to our WSI customers and for your partnership in
making our new Design Crew program a success.
Sincerely,
Vicki McWilliams
Executive Vice President, Retail