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In December BL Companies participated in one of the largest
retail/commercial expositions in the country - the International
Conference of Shopping Centers (ICSC) Show at the Jacob Javitz
Center in NYC. In this behind the scenes look of what it really
takes to pull the BL Companies’ booth together, you won’t see any
pixie dust or fanciful elves - but you will see the
Magic of Marketing
.
At the time of planning for this
conference, Meriden was without
the use of the elevator. That’s a
lot of boxes to get from the 3
rd
floor down to the first.
Logistics come into play when
organizing for an event. Getting
packed up and ready to go is the
first step and then hoping it all
fits into the vehicle is the second.