46 / 66
68%
North America
20%
EMEA
12%
APAC
MULTINATIONAL:
77%
NATIONAL:
23%
A strong representation of U.S. headquartered multinationals
73%
of respondents with more than
25
locations
266
RESPONDENTS
76%
INTERNATIONAL
OCCUPIERS
Corporate real estate leaders around the world are focused
on strategies to attract and retain superior employees and
help enhance their productivity. At the same time, they
must continually find ways to reduce occupancy costs. The
overriding challenge is to balance these two goals, which are
often in opposition of one another.
This is the picture that emerged from a new global CRE survey
conducted by Cushman & Wakefield in conjunction with
CoreNet Global. The survey examined not only location and
workplace strategy as corporate value drivers, but also CRE’s
alignment with business strategy alignment.
The findings also show an ongoing tension between the
aspirations of CRE executives and their practical decision-
making. The results suggest a reason for that misalignment:
too often, CRE’s attempts to advance corporate strategic
goals must take a back seat to cost savings targets. The
survey explores the fine balance at play between workplace
costs and value with a sizable gap still evident between
occupier aspirations and occupancy realities when it comes to
committing to relocation and/or expansion.
Continue reading in order to become an expert on “What
Occupiers Want.”
The 266 respondents were predominantly from large global or regional organizations,
more than 76% of which are international occupiers.
Survey responses came from CRE leaders in several business sectors, all of which were
well represented by a sizable pool of respondents. Surveys were conducted on-line
and onsite at each regional CoreNet Global Summit. Responses were analyzed globally,
regionally and by industry sector.
“CRE leaders
balance talent
attraction efforts
with cost reduction
mandates.”
“Acting as an industry health check, the survey explores the fine balance at play
betweenworkplace costs and value.”
Operational Excellence
and Innovation: Can
Occupiers Have it All?
46 The Occupier Edge