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At Dassault Systèmes, we’re no
longer talking about ‘internet of
things’, but rather about the ‘internet
of experiences’. Why? Because we
believe that the business of every
industry is rapidly transforming from
‘delivering compelling experiences’ –
which defines the age of experience
we have spoken of for three years
– to ‘delivering compelling and
connected experiences’, capable of
enhancing people’s lives.
Although the objects or ‘things’ we
own have ears (recording devices),
eyes (cameras), voices (speakers),
and some even have touch, this
silicon nervous system does not
send all of its information to a single
brain, but rather to far too many
brains: company platforms, city
platforms, government platforms
and individuals’ platforms, which
in the end makes my experience
cumbersome rather than enjoyable.
Applications (both business and
consumer-facing) that are single-
device, single-purpose, and run on
closed systems do not enhance our
lives. They can even be gimmicky.
The real challenge will be to
‘connect’ those brains. This is why
Dassault Systèmes is developing
powerful solutions for the internet
of experiences that permit
manufacturers,
communication
providers and users to see,
analyse, dashboard, program and
optimise their ‘things’ from within
one simple, visual environment.
Our solutions enable companies to
track and understand customers
specific behaviours in order to
offer meaningful and personalised
experiences.
The internet of things, as it is being
built today, is an internet of smart
things that don’t always live up
to their name. When companies
that build the ‘things’ fail to meet
customer experience demands, the
internet of things is destined to
stumble and fall. On the other hand,
businesses that take an ‘experience
thinking’
approach
genuinely
enhance people’s lives. They are
reaping the rewards of the internet
of experiences.
In the high tech industry, our
customers work with us on
enabling what we call High-Tech
3C Experiences: the ‘Connected’,
‘Contextual’ and ‘Continuous’
experiences:
The Internet of Experience
Olivier Ribet, Dassault Systemes
IoT
Special Edition
46 l New-Tech Magazine Europe