40 / 370
Sustainable
Non-GMO
Consistent,
Sustainable Supply
Icelandic Astaxanthin is cultivated
in a closed loop system free of
contamination, pollutants and the
risk of supply disruptions common
in traditional cultivation methods.
Non-GMO Gel Caps
Icelandic Astaxanthin uses
non-GMO fish gelatin.
Never any porcine or bovine.
2
Inclusive branding appeals
to Baby Boomers
Icelandic Astaxanthin targets a wide range of Baby Boomers, expanding awareness
of Astaxanthin's benefits beyond the elite athlete. Icelandic Astaxanthin addresses the
leading causes of death among baby boomers along with eye, joint and skin health.*
Icelandic Astaxanthin is uniquely positioned to expand
awareness and growth of the Astaxanthin category
Powered by 100%
Renewable Energy
The Algalife Icelandic
Astaxanthin facility
is 100% powered
by geothermal
energy unlike traditional cultivation
methods which are energy intensive.
Haematococcus Pluvialis
is nourished with
pure, abundant spring water – never
treated with additives or chemicals.
NEW
Top 5 Reasons
Icelandic Astaxanthin Boosts Category Sales
Product of Iceland
4
1
™
Three-quarters of adults age 40+ are concerned about their brain health declining in the future.
™
Heart disease is the leading cause of death among baby boomers
™
Cancer is the second leading cause of death
Icelandic Purity
Algalife marketing
educates consumers about
the daily benefits of
Astaxanthin, the purity of
Iceland, and is supported
by in-store activity,
training and education.
40+
3
5
algae for
™
40