3 / 20
Executive Summary
Big Brothers Big Sisters has been providing mentoring services to kids for more than 60 years,
and the quality of the match relationships is what sets us apart from other programs where
mentoring is only a by-product. Because of this, we consistently have a waitlist of around 100
kids who want to be matched with a Big. The community engages our agency to help solve
trending issues. In 2016, we formalized our relationship with Roanoke Police Department
to form the Bigs in Blue program, which matches children and law enforcement officers in
one-to-one mentoring relationships. This strategic plan focuses on building up quality and
capacity to grow the program in order to serve more children who need our services.
The intention of this strategic plan is to serve 525 children facing adversity in Southwest
Virginia in high-quality, one-to-one mentoring relationships that change their lives for the
better, forever. The Strategic Plan prioritizes quality of programming as the foundation of
our growth over the next 3 years. A focus on performance and metrics will allow us to track
the impact we are making in the lives of the kids we serve. In order to solidify programmatic
quality, the agency must ensure that Bigs, staff, and board members recieve training that
empowers them to fulfill our mission in the most effective way possible. Each match must be
supported by a financially stable agency that is committed to funding and sustaining match-
es throughout their lifetime.
The ultimate goal of this plan is to cement our reputation as the community’s premier mento-
ring organization. We are in the business of creating impactful and meaningful relationships
that make a difference. Our messaging and community relationships will equip our partners
to act as advocates on behalf of the children we serve. Through this advocacy, we will have
the highest quality Bigs and financial resources to best serve the kids who need us most.