PR I C I NG
YOU R HOME
Without a doubt, of all the mistakes that a seller can make, price is the most harmful and costly. Price the home too low and the home will
sell quickly, but the seller will lose money that is rightfully theirs. Price the property too high and it will not sell. The home will continue to cost
the seller money in the form of interest, repairs and upkeep.
PREPARING FOR THE MOVE:
There are four reasons that one must pr ice a home correct ly f rom day one of the l i st ing.
TIME
Chances are that your home wi l l ul t imately sel l at i ts fai r market value. Pr icing i t
proper ly at the onset s imply increases the l ikel ihood of a t imely sale wi th less
inconvenience and greater monetary return.
COMPETITION
Buyers educate themselves by viewing many propert ies and they wi l l always look at a
range of homes priced compet i t ively. They know, or learn quickly, what i s a fai r pr ice.
I f your home i s not compet i t ive in value wi th those they have seen in the same pr ice
range, i t s imply wil l not sel l .
REPUTATION
Overpr icing causes most homes to remain on the market too long. Buyers and agents
become aware of the long exposure per iod and of ten are hes i tant to make an of fer
because they fear something i s wrong wi th the property. Clean, wel l -prepared homes
that are on the market for a long per iod of t ime hi stor ical ly sel l for less than thei r fai r
market value.
INCONVENIENCE
I f overpricing keeps your home f rom sel l ing prompt ly, you may end up owning two
homes , the one your are t rying to sel l and the new home you have al ready purchased.
Stat i st ical ly, the typical act ivi ty that i s generated on a property i s generated in the f i rst
f ive weeks of the l i st ing per iod.
WWW.
S ECUR I TYT I T L E
.COM
Copyright 2017 Security Title: Content cannot be edited or reproduced without written permission from
Security Title. All content herein is informational only and not intended to offer legal or financial advice.