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SONY
SQUARE
The newly opened Sony Square
NYC at 25 Madison Avenue is
an interactive “brand experience
showroom,” offering everything
from the latest gadgets and cameras
to video games, multimedia and
artwork. The 2,500-square-
foot space is designed to build
brand exposure and engagement
through unique and extraordinary
experiences that inspire, educate and
delight.
Sony dedicated a section of the
showroom to a gallery space
highlighting Sony cameras and their
ability to inspire, illustrated through
the work of the Sony Artisans of
Imagery. The Sony Square NYC
events producers called on Duggal
to provide prototyping and material
consulting in a long-term, turnkey
solution for hanging imagery
on the gallery’s magnetic walls.
Duggal designed a system of sleek,
lightweight, magnetic mounts
allowing for interchangeable
imagery.
We also produce the mounted-to-
magnet digital C prints used in the
exhibitions, including the Sony
Square NYC launch exhibition,
the stunning portrait photography
of Sony Artisan of Imagery Brian
Smith, the launch exhibition for the
new Sony α6500 and Cyber-shot®
RX cameras, and most recently,
Sony Artisan Andy Katz’s “The Club
of Nine” book showcase. On view
through Nov. 20, “The Club of Nine”
features breathtaking images of nine
of the most significant wineries in
the world.
Featuring World-Class Photography from the
Sony Artisans of Imagery