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AIRS390+TIMESAYEAR
ON THESENETWORKS
WadeMiddletonpresentsCabela’sFisherman’sHandbook™ andcontinuesthetra-
ditionofshowcasingtopdestinationswhilefeaturingeducationalfishingtipspro-
videdbytouringpros,guides,andindustryrepresentatives.Nationalytelevised,
thishalf-hourprogram deliversoneofthelargestaudiencesofanyfishingpro-
gram ontheairtoday.
EachepisodehasWadeMiddletonatvariousdestinationsfishingwiththetoppros
intheindustry,whichresultsinactionthateducatesandentertains.Promotional
partnersreceivethegreatestvaluepossibleasaresultoftheirproductsandser-
vicesreachingsuchalargenumberofviewers.