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Figure 5.11 An example of recycling in the value chain
5.4.5 Two-way distribution
The synergy of the distribution and recycling can be utilised in two-way
distribution (see Figure 5.12). The distribution and thus the recycling are a concrete part
of the marketing, which ensures the final value of the product. The two-way distribution
is combined by the entirety of the logistics control and physical activities, which are
needed when transferring the product from the production to the final consumer and
further to the recycling.
Figure 5.12 Joining of the recycling to the distribution creates the two-way distribution
Service level and the value added
The two-way distribution increases the industry’s service level for trade. The “two-
way distribution” of trade or receiving the used products further increases the trade