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BIKER BUILT
FOR THE RIDE
It’s rare, the power the motor wields. It’ll make you
grit your teeth and push your boundaries. And it forms
respect. From one rider to the next. One head nod to
another. Camaraderie.
We’re on the road this year doing something every
biker finds important — making that link — capturing
moments where old friends meet and new bikes make
their first roar. From Daytona on, every ride tells a new
story and builds a bigger message. We’re there, making
the relay. We’ll link this world of bikers to each other
through the social media and connect them through
lifestyle publications like Thunder Road. Share your
favorite rides with us. Be a part of this movement.
You don’t just own a dealership, you’re building a part
of history. Make something of it. Make it your own.
On the road. In your store. Take a hold of the freedom
Harley Davidson
®
represents and use it to be worthy of
those who’l join you. Customize your shop like a bike
you made your own. If there’s a logo you prefer or a
style that sets you apart, let us know. We’ll help make
your foot print. This is the Biker Built Movement.