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LUXURY PORTFOLIO INTERNATIONAL
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THE SMARTWATCH RACE:
TECH MEETS TRADITION
THE RECENT LAUNCH OF APPLE’S SMARTWATCH IS BEST
summed up as worlds colliding. We’re not referring to the
Apple Watch Sport (US $399) or the Apple Watch (US $499).
We’re talking about the one with an 18-karat gold case. The
one that starts at US $10,000. The one that puts high-end
watchmakers directly in its crosshairs and promises to shakeup
the watch industry for better or worse. The
Apple Watch
Edition.
Historically, luxury watches appeared to
be one of the few markets impervious to
the tech industry’s disruptive innovation.
Handcrafted, bejeweled and enduring, a fine timepiece can
be passed down for generations, whereas a tech accessory
with a shelf life of a year or two simply cannot. But if there’s
one company that could change that, it’s Apple.
APPLE WATCH EDITION
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APPLE
B55 CONNECTED
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BREITLING