OccupierEdge_Fall2016_FINAL_US_913

32 / 52

WHAT IS
THE IMPACT
ON THE
WORKPLACE?
Competition for talent, retaining key people
and organizing resources in the most effective
way is recognized across sectors as a critical
success factor. Indeed human capital is the
number one strategic imperative as cited
by CEOs of the Top 500 Companies. Real
estate and the workplace has a significant
role to play. In regards to location and how to
create a workplace experience that enhances
collaboration and provides a compelling
experience to retain the best people. CRE
executives report that this is more important
to them now than managing cost.
This focus on the workplace from a digital
business lens creates a very different
perspective than just cost. Indeed, Duncan
Painter, CEO of Top Right Groups, the
media, insight and events conglomerate,
considers real estate part of his marketing
budget, as it facilitates the collaboration
and co-creates with his customer base.
KEY CONSIDERATIONS
Demographic trends: There is no doubt that those now
entering the workforce grew up in a world more connected
than ever before and learnt in a very different way than
generations before, far more collaboratively and openly,
through blogs and engaging with people and views far
beyond the classroom. The speed of communication and
ease of access to information they have experienced
for most of their lives is at odds with the enclosed
and individualistic nature of a traditional corporate
environment. Sharing is second nature, and is expected
in their working lives. With the recent definition of the
“Centennial” generation, following millennials with an
even greater awareness of technology capability, the
pressure to embrace a digital culture will only increase.*
1
* “They eat vegan, ‘curate’ their online
‘aesthetic’ and can’t remember a time
before iPads: meet the Centennials”
Luckhurst, The Evening Standard, 2016
JULIETTE MORGAN
Partner, Global Technology Group
London
SUSANNE LORENCIN
Director of Workplace Strategy, EMEA
Global Occupier Services
DERRICK BOCK
Head of Workplace Strategy
Cushman & Wakefield Germany
NEIL MCLOCKLIN
Strategic Consulting, EMEA
Global Occupier Services
32 The Occupier Edge