24 / 62
17
THE AMERICAN CLUB
MAY / JUN 2017
MEMBERSHIP
The American Club Niche Group Program was started 15
years ago and comprises the VIP, 10K, 15K and Elite
categories, that recognize Members either for membership
tenure or spending loyalty. These programs have grown from
strength to strength and niche Members now make up 47%
of total membership.
The niche group program is our way of showing how
much we value and appreciate your membership at The
Club. It is a great way to enhance your Club experience and
get the most out of your membership.
Each niche group brings its own recognition and
rewards and these range from annual gifts to special
parties, early registration for key Club events, discounts
and promotions at Club outlets, as well as ad hoc Club
treats like invitations to tour US Navy ships on stopover in
Singapore or special discounts off birthday and anniversary
celebrations at The Club.
LOYALTY TIER
QUALIFYING CRITERIA
VIP
Membership tenure >= 25 years
10K
Spending* from $10,000 to $14,999
15K
Spending* from $15,000 to $19,999
Elite
Spending* >= $20,000 or VIP Members
with spending >= $10,000
*Based on cumulative calendar year spending, excluding monthly dues
and reciprocal club spending. Your year-to-date spending is printed at
the bottom of your monthly statement of account.
NICHE GROUP
Program