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Quite a few of the topics
discussed during the
conference make an
appearance in GOS thought-
leadership publication
The
Occupier Edge’s
upcoming
issue including artificial
intelligence and automation at workplace, gig
economy, VR/AR technology, workplace design
and employee experience, opportunities that
blockchain technology offers and gamification.
This was an engaging conference and a wonderful
opportunity to gain industry knowledge. We look
forward to leveraging conference takeaways to
benefit our business.
EVENTS
GOS Marketing Conquers SXSW
The GOS Marketing team attended the 2017 SXSW
Interactive Festival & Conference in Austin, Texas,
to learn first-hand about the latest trends and
advancements in the digital marketing industry.
The conference provided a variety of featured
keynote speakers and sessions that highlighted
the best, most forward-thinking topics, initiatives
and projects, helping the team shape leading-
edge marketing collateral and to foster a culture of
disruption in today’s world.
The team discovered an abundance of knowledge:
How the gig economy impacts the future of work,
the brutal truth in video marketing, scientific
components on the effectiveness of advertising,
advanced ways to hack Google Analytics, branding
content at an event, cognitive framework for
consumer decision making, finding the “sweet
spot” between audience interests and brand goals,
innovative and effective account marketing and
much more.
38 | THE OCCUPIER NEWS
Q1