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BIOFORE
UPM BioVerno
receives Finnish
Key Flag Symbol
I N T I M E
UPM's renewable wood-based
diesel UPM BioVerno has received
the Finnish Key Flag Symbol, which
can be granted to products that are
manufactured in Finland and have a
domestic origin degree of over 50%.
UPM BioVerno fulfils these criteria
with flying colours – it's produced in
Lappeenranta, Finland, and most of
the crude tall oil raw material comes
as a by-product from UPM's Finnish
pulp mills.
According to various studies, symbols
like the Key Flag have a great impact
on consumer purchase decisions, as
many consumers are increasingly
interested in the origin of products
they buy.
UPM BioVerno will be available
within the next few months as the
bio component of regular diesel fuel
in the Finnish service station chains
St1 and ABC.
The Bioforum in UPM's head office Biofore House is open for all people
and all ideas and topics. This comes naturally for a venue located right
in the heart of Helsinki at the Kansalaistori square, close to the future
location of the new library building. It is also logical continuation to
UPM's role as a patron of arts.
Bioforum will be the address for seminars and events presenting UPM's
innovations advancing the bioeconomy. What's more, it is also an exhi-
bition space for art. Isabella Cabral's exhibition “Worlds apart, united
in wood” was the first art exhibition to be staged at Bioforum in Biofore
House.
Isabella Cabral (6.6.1958) is an artist born in Sao Paulo Brazil. She
has divided her interest in both art and architecture. After studying and
working in Sao Paulo and Paris she found herself in Finland. She also
found new subjects for her art.
The exhibition at Bioforum presented two series of masterfully crafted
oil paintings from two different corners of the world, Brazil and Finland.
Quite aptly for an exhibition at the Biofore House, the objects of the
paintings in both series are pieces of wood!
PHOTOGRAPHY
JANNE LEHTINEN
ISABELLA CABRAL EXHIBITION
OPENS BIOFORUM FOR ART
You can now read
UPM's Biofore Magazine
and many more interesting
articles related to the innovative
Biofore business on our
new digital publication at
www.upmbiofore.com.