Successful Real Estate AD Writing - Security Title Agency

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permission from Security Title. All content herein is informational only and not intended to
offer legal or financial advice. 3
A
1 Inspect the property before you
write about it.
2 Allow yourself sufficient time.
Don’t wait until the last minute.
3 Visualize the buyers who are most
likely to buy and talk to them.
Keep their viewpoint, not that of
the sellers.
4 Build your headline around a
feature of the property which will
appeal to your most likely buyer.
5 Tell them what they want to
know, and tell them enough to
keep their interest. Anticipate
their questions and answer them.
6 Use enough space to say what
must be said. An incomplete ad is
a waste, not saving.
7 Be honest. Don’t exaggerated.
Don’t be too flowery.
8 Avoid trite, overworked words
and phrases.
9 Avoid excessive abbreviations.
Only you can understand them.
10 After writing the ad, read it
and ask yourself this question:
“Would this sell the house if
I said it to the prospect when
talking to them face to face?” If
the answer is no, the ad needs
revision
10Point guide to Successful
REAL ESTATE ADWRITING