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A commitment to artistry and creative use
of the latest retail technology take Fabergé’s
storied history to new heights – or sizes – in
an Easter adventure.
Millions of New Yorkers and tourists alike
were on the Big Egg Hunt, with nearly
300 dazzling giant egg sculptures placed
throughout the five boroughs. The eggs,
designed by world-renowned creatives and
brands, house beacon technology chips that
interact with egg hunters on their mobile
phones via the Big Egg Hunt app on iTunes
or Google Play. More than $125,000 worth
of exclusive Fabergé jewelry was up for
grabs, and the designer eggs themselves
were auctioned at Sotheby’s at the end of the
hunt. All proceeds benefited the Elephant
Family and Studio in a School charities.