EuroWire March 2016

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News
Corporate
33 March 2016
ICE Cable Systems will mark the launch of its Primal bulk wire
series at the ISE 2016 show.
According to ICE president Brian Rizzo, Primal is the most
affordable category and speaker cable on the market that
complies with important safety regulations.
During the development of Primal, ICE Cable Systems did its
homework. The line consists of the most price-sensitive SKUs:
Cat 5, Cat 6, and 16-gauge and 14-gauge speaker cables.
All are offered in a pull-box that incorporates reinforced
handles and a water-resistant laminate similar to those found
in the company’s Big Mouth Payout box (BMP). To keep
wire-pulls free of knots, kinks and tangles, the Primal box
uses Reelex® coil and payout technology.
“Primal offers many of the convenience features and safety
aspects of the ICE line,” said Mr Rizzo.
“In compliance with UL, ETL and NEC standards, we’re using
flame-tested jackets and full copper wire as opposed to
non-certified compounds and copper-clad aluminium (CCA)
so commonly found in entry-level offerings.
“The benefit here (with Primal) is offering product at this
price-level while including Reelex technology and safety
compliance.”
The full line of Primal is now available for shipping. The
category cables are available in 1,000ft runs and in multiple
colour options. The speaker cable is available in runs of 500
and 1,000 feet (depending on gauge) in white.
ICE Cable Systems has more than 50 active distributors
around the world selling its products.
ICE Cable Systems – USA
Website:
Launch of new Primal
bulk wire
▲ ▲ The new Primal bulk wire series from ICE Cable Systems