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shop front signage
Complete signage solutions
For signage ideas and inspiration, contact us
on 028 9070 5205, or send us an email at
sales@minprint.co.uk.Design | Manufacture | Installation | Maintenance
ESSENTIALS FOR SHOP FRONT SIGNAGE
Plan Ahead
– Think of how your signs can impact on the customer journey and how
they can attract attention and affect customer behaviour.
Get Inspired - Start a Pinterest board or take photos of signs that you like the look of.
Show us what you like, as this will help us get an idea of the style that would work best
for your business.
Purpose
– Think about placement and purpose. Storefront branding will have different
requirements to internal direction or point of sale (Point Of Sale) signage.
Design Considerations
- Keep signage in line with your existing brand, as this will help
customers identify you easily and ensure your message is consistent and easily
recognisable.
Be Concise
- Customers are in a hurry and won’t stop to read large amounts of text.
External signage needs to be concise and internal signs should still get your point
across in just a few seconds.
Use Contrasting Colours
- Always choose contrasting colours for your sign, as this will
ensure maximum readability. However, don’t compromise your brand colours or else
your customers won’t recognise your business.
Clear, Readable Font
- Test your fonts at different sizes to make sure all content is
readable; fonts should be easy to read and appropriate to the position of the sign.
Call To Action
- This applies more to internal signs and point of sale, but is worth
keeping in mind - use signage to your advantage to help guide customers through the
store and maximise visibility of key products.
Have Fun and Be Creative
- Don’t be afraid to think outside the box, getting creative
with your signage can be a great way to catch the attention of passers by. Use specialist
techniques like backlit signs, 3D letters or brushed aluminium to help your business
stand out.