EoW July 2009

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EuroWire – July 2009 13
corporate news
Madem was founded in March of 1949 in the city of Bento
Gonçalves, Brazil. Initially, Madem manufactured wine barrels,
but in 1971, it began production of wood packaging, pallets,
and reels dedicated to carrying wire and cable. In 1975, the
Rio Negro plant was opened to manufacture wood reels.
Since the 1970s, with the launch of the Rio Negro operation, the
Madem Group has been committed to sustainable development
and the preservation of the environment.
Firm believers in environmental responsibility and sustainable
development, Madem was the first company in the region,
and third in the state of Paraná, to attain quality management
system ISO 9002 in 1996, and ISO 14000 for environmental
management in 2000.
Today, the company still believes in ‘Going Green’ and recently
demonstrated this commitment to the environment by
acquiring a large tract of forest beside its manufacturing plant.
The 91,000m2 tract of pine forest within the Paraná pine forest
shelters hundreds of species of flora and fauna, making the area
very interesting from a conservationist perspective.
The aim of the Madem park is to create a leisure and recreation
space to enriching the quality of life of its visitors; to support the
conservation and planting of native tree species and to sustain
a permanent home for the local fauna.
It will also help develop environmental awareness through the
proper use of the community’s special environmental qualities.
The Madem Eco Park has a 3,000m trail and suspension
bridge, and will be open to the public with a permit from the
Agriculture and Environment Secretary.
Madem Reels – Brazil
Fax: +55 54 3462 5900
Email:
Website:
Madem establishes its ecological park
▲ ▲ Part of the trail through the Madem Eco Park