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The International Magazine
for the Wire and Cable Industries
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EuroWire
(ISSN No: 1463-2438)
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Reasons to be cheerful
April’s Interwire was followed so quickly
by wire Russia that it may seem a dim and
distant memory. It was, perhaps, a quieter
event than regulars have been used to, but
it wasn’t without its highlights.
It’s very easy for an established industry
to slip into the “we’ve always done it this
way” mindset and, much of the time, that
isn’t a problem. Generally, what does a per
cent less on the bottom line really matter
if a company’s employing one or two extra
operators, or admits to over-capacity in
the design lab?
Right now, of course, it’s different, and the
usual cutback measures are taking place
alongside some real changes in working
practices.
So my lasting impression of Interwire
2009 is the interest in, and enthusiasm
for, new products. It was evident from the
busiest stands that anything that could
offer a different way of doing something –
a cleaner, cheaper, more efficient machine
or technique – was getting noticed.
It was gratifying to hear speakers at
Interwire’s Executive Panel Presentation
confirming the evidence on the stands:
that companies who’ve been marketing
new products for some time are suddenly
finding that potential users aremuchmore
open to new ideas. Buyers who previously
dismissed change as a distraction are
willing to really look at what’s on offer,
and find out how they can benefit.
Ergo, the developers are bucking the
current trend and find themselves getting
busier.
Allow me a little nationalistic pride; I was
particularlygratified tohear fromUKSMEs,
working in very different capacities in the
wire and cable sectors, that they were
delighted with the attention they received
at Interwire. These are not necessarily
high-tech, high-investment solutions
either. It’s yet to be seen how long it will
take for interest to translate into sales, but
engineering in the UK had been in crisis
for years before
the more general
recession
we’re
experiencing now.
At last, it seems
there are reasons
to be cheerful.
Gill Watson