39 / 44
In-Store Vs. Online: By the Numbers
Even as you learn some new ideas from online retailers that you can implement in your store, don’t forget
about the advantages you already have over these retailers, such as strong product knowledge and excellent
customer service. After all, that’s what your customers are looking for.
Retail Dive, a website that covers retail industry news and provides original analysis, earlier this year conducted
a consumer survey that explored consumer shopping habits. One question was why consumers still choose
brick-and-mortar stores over online businesses. Here’s what they had to say:
62%
See, touch, feel and
try out items
49%
Take items
home immediately
20%
Return items
more easily
18%
Enjoy in-store
experiences
13%
Pose question to
store associates
7%
I only
shop online
Source: Retail Dive Consumer Survey, Fielded by Google Survey
Hardlines
Strategies
•
Fall 2017
39