OccupierEdge_Ed4_EMEA_FINAL

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THE OCCUPIER VIEW POINT
Occupiers focus on curating the experience
of their employees, which includes where
they work. Those companies focused on cost
are looking for ways to provide a great work
environment without having to pay for it entirely
themselves.
Previously, just being downtown, proximate
to public transit was sufficient, but now that
employers are expected to offer so much more,
the stakes are rising. Occupiers are interested
in food quality and variety; wellness, and
access to the outdoors and exercise options;
and collaboration created through community
spaces where people intersect.
They want places where their people will linger
and remain connected to the organisation and
each other in meaningful ways.
Instead of creating suburban campuses with
in-house facilities, which is cost prohibitive,
they can find high quality amenities in existing
buildings located downtown.
The motives of occupiers and landlords create a
positive tension which has driven an emerging
and significant trend in the corporate office
market: amenity-laden high-rise towers in the
downtown core.
What we used to only see in corporate
campuses, we are now seeing in large office
buildings nestled together in our CBDs. This
move to city centres is borne out by recent
research of occupiers needs.
We're watching closely as the differing interests
of landlords and tenants continue to converge.
Checkmate.
TRENDS
Landlord provided amenities: some provided exclusively
for tenants especially when the building can support
thousands of occupants and others available to both
the tenants and the public, creating vital and energetic
community spaces. These include:
Fine dining restaurants branded
by star-chefs.
Aggregated tenant-convenience
services to elevate tenant wellness such
as fitness management companies, etc.
Information bars & concierges that add
a residential or boutique hotel-like feel
to the corporate environment.
Outdoor spaces: rooftop gardens,
internal atria, green walls, podium
decks converted to gardens.
Destination marketing as a value-add:
maintaining a heritage building onsite
and converting it to a food hall, creating
an outdoor concert/event forum for
performance; viewing platforms and tourist
attractions: all features that position the
building as a destination.
Aggregation of multiple amenities
into one integrated, branded ‘club.’
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MICHAEL COCCE
Associate
Global Occupier Services
ANTONIA CARDONE, MCR.W
Managing Director, Workplace
Strategy & Change Management
Strategic Consulting
CHRIS MARRABLE
Director
Strategic Consulting, Australia