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F E B R U A R Y , 2 0 1 7
INSIDE
CONNECTION
JACLYN OLSZEWSKI
| Director, Events & Editorial
"My goal in this article…YES,
is to encourage sponsorships
and attendance, but also to
inform you that there are other
outlets for exposure that should
also be considered in your
marketing plans."
I
am going into my third year at CAI-NJ as the Director of
Events & Editorial, and as our events are becoming more
streamlined, and our magazine has become a must read
in this industry, I am continuously seeking ways to improve
the value we provide to our members. The networking
event committees including Awards, Spring Break, Golf
and Beach Party are all getting underway in the new year,
and are successfully developing bigger and better oppor-
tunities for growing the events. The Editorial Committee
has gone above and beyond in ensuring that the content
in each issue of
Community Trends
®
is better than the next,
they have effectively revamped the magazines content,
style, look and feel, which has not gone unnoticed in the
industry.
As interest in attending the CAI events spreads, maxi-
mizing your company’s exposure becomes increasingly
important. Companies should be taking advantage of these
opportunities that we are providing to meet new contacts
and generate exposure of their brand. This is my challenge
in ensuring that the opportunities are present at each event
and in each publication.
My goal in this article…YES, is to encourage sponsor-
ships and attendance, but also to inform you that there are
other outlets for exposure that should also be considered in
your marketing plans. As each event is rolled out, our mem-
bers begin receiving phone calls about sponsorships and
attendance from the event committee members. HELLO!
These committee members are reaching out to prospective
clients without pushing their business agendas, instead
making a new contact while supporting CAI-NJ.
Do you see where I am going with this??? Joining a
committee is a great way to get some “free” “face time”.
Realize that the vendor on the awards committee, calling
XYZ Management, may not have had that introduction
to a manager without the opportunity to call on behalf
of CAI-NJ to encourage participation in the event. Then
once they are both at the event, and meeting in person,
a potential business connection is made. Moral of this
story… PARTICIPATE! In the Fall, we will be sending out
our solicitation for committee members. I understand this is
a few months away, but take this time to attend the events
and get an understanding of how they run, then… SIGN
UP FOR A COMMITTEE!
On page 52 of this issue, you can view the publication
schedule for
Community Trends
®
,
each month the commit-
tee solicits new articles to be published in upcoming issues.
Writing an article is branding at no cost, other than your
time. Show your peers and clients what you know through
educating them in a 1,000-word document that is circulat-
ed to more than 1,600 professionals.
Not a writer? One of our newest features that you can
find on page 36 of this issue is the “Do One Thing Better”
section. Here you can provide tips on a topic of your
expertise. Check it out! If there is a topic you would like
to present, please contact me directly and we will work to
publish it in an upcoming issue.
CONT I NU E S ON PAGE 61