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COVER STORY
EXHIBITI NS
40
CAPITAL EQUIPMENT NEWS
JUNE 2016
Exhibitor: Barloworld Equipment
Earthmoving equipment company, Barloworld Equipment – the CAT dealer for Southern
Africa – won the prestigious Orange Blossom Trophy at the Royal Show in Pietermaritzburg.
The Orange Blossom Trophy is presented to the construction and materials handling
exhibitor with the best display.
Stands are judged on overall presentation, general design, innovation, originality,
methods of communicating benefits, signage, personnel and customer care.
Samantha Swanepoel, Barloworld Equipment’s Divisional Executive Director for
Marketing & Communications, says the company is delighted. “We put great effort into our
stand because we understand the impact a good stand can have at a premier event like
the Royal Show, where there is massive competition among exhibitors to attract potential
clients.
Exhibitor: Associated Asphalt Technology
Associated Asphalt Equipment is a Durban based company that is the official agent for
American brand LeeBoy, its subsidiary Ticel Asphalt Plants and Brazilian road equipment
manufacturer, Romanelli. It supplies earthworks machinery, road pavers, road self-
propelled brooms, rollers, slurry-pavers and mobile/static asphalt plants of the highest
quality throughout Southern Africa.
This year marked the company’s very first appearance at the Royal Show. “The
company’s presence at the show was successful – the brand is fairly new in the market
and needed to exhibit somewhere so as to get maximum exposure,” says Associated
Asphalt Equipment’s, Brendon Fourie. “We have had all walks of life coming through our
stand: from farmers to plant hire companies. It would have been a mammoth task for our
sales representatives to cover the ground we covered in the 10 days of the show. We will
most definitely be back next year, bigger and better.”
Exhibitor JTR Plant Hire
JTR Plant Hire is a long established company in this field with a track record of more than
37 years. The company prides itself on the provision of a large and varied modern fleet of
earthmoving machinery.
It is one of the foremost plant hire companies in KwaZulu-Natal. All equipment is kept in
pristine condition and replaced on a frequent basis to provide clients with the most modern
and trouble free machinery for their projects.
JTR Plant Hire hires its fleet of machinery all over KwaZulu-Natal. It has a team of
dedicated operators and maintenance personnel to provide the right services.
The company is proud to have had an affiliation with the Royal Agricultural Show for the
past five years. This has had a positive impact on the business.
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