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14|The Gatherer
www.wrays.com.au
| 15
Suzanne Nguyen
Social Media and Marketing Guru
In our recent Pioneer podcast
interview Wrays’ CEO, Robert
Pierce spoke candidly with
Suzanne Nguyen, social media
and marketing guru, sharing
her thoughts on authenticity,
knowing your audience and
her ‘fried chicken’ concept to
growing your network.
AUTHENTICITY,
FRIED CHICKEN AND
KNOWING YOUR
AUDIENCE
If you have been interacting on LinkedIn over the past
couple of months, you would most likely know Suzanne as
String. For the last two years, String has been pioneering
videos on social media. She was a top 20 Meerkat Power
user, she produced the award-winning Snapchat channel
Women In Tech, and has conducted 200 plus Facebook live
interviews with entrepreneurs and start-up founders such
as Gary V, Holly Lui from Kebam and Hugh Forrest.
Now though, it’s all about LinkedIn videos. As an early
adopter, String created one of first viral videos with
over 100,000 views – more recently 300,000 views.
String’s aim is to create the first LinkedIn video channel.
She’s recently arrived back in her hometown Melbourne
presenting as keynote speaker for VideoCon Australia, along
with organising LinkedIn workshops in Melbourne, Sydney
and Singapore.