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2017 – 2018 Marketing

Program Guide

21

CASE STACKER DISPLAY

PEI Liquor is pleased to offer Case Stacker Displays which will be placed in high traffic areas. These displays will be

offered in

fourteen (14)

PEI Liquor Retail Outlets which represents 88% of total sales. The Case Stacker Display unit

will be provided by the supplier once approved by PEI Liquor. The selection of Case Stacker Displays is based on the

following factors:

Seasonal themes

Profitability/Sales potential

Inventory levels

Impulse in nature

Program support

16

CASE STACKER DISPLAY

Program Period

Cost (per SKU)

1

$600

2

$700

3

$800

4

$800

5

$700

6

$600

7

$800

8 $500

9 $500

Locations:

Oaktree, West Royalty, Stratford, Granville,

Montague, Waterfront, Kensington, Rustico, Alberton,

O’Leary, Tignish, Gateway, Queen Street and Souris.

Program is limited to one (1) per period.