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Henderson Auctions
Executive Summary
3
Project Overview/General Auction Terms
4-5
Full Service Marketing Solutions
6-7
Marketing
Marketing Strategy / Direct Mail
8
Digital Marketing
9
Media Advertising / Project Design & Implementation
10
Additional Services & Format
11
Auction Details
Property Preview
12
Auction Day
13
Lead Tracking & Post Analysis
14
Results
Thank You
15
References
16
Ad Fee Breakdown
17
Addendum
18
Contracts
19-21
Sample Design
22
TABLE OF CONTENTS