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With the numerous industrial pollutants and toxins that invade our beautiful,
natural environment everyday, people are beginning to take notice of the damaging,
long-term effects they have on our land and on our health.
We are beginning to see companies and brands become more
environmentally conscious and therefore, strive to create products
that won’t be a hazard to the environment or to our, and future
generation’s overall health. Select Nutrition is passionate about
paying tribute to brands that really strive to make smart choices
that have a positive effect on the environment and the people
living in it. For the month of February, Select is proud to shine
the spotlight on Full Circle, an innovative and sustainable
home-care product brand that works tirelessly and consistently
to uncover biodegradable materials and solutions that create
affordable, functional, and green products.
From the very beginning, the Full Circle team has shared one
important vision, and that was to “create a brand that balances
style, function, sustainability, and affordability in every single
product”. The company’s name and philosophy stems from the
idea that “a product’s life cycle should be cyclical, not linear”.
In other words, to avoid adding more waste to the already
overflowing landfills, Full Circle’s products are composed of
natural materials that can be sourced straight from the earth,
and once we are done utilizing them, those materials can be safely
returned to the earth as well. Full Circle’s dedication and efforts
to sustainability are showcased in everything they do, and they
never fail to go above and beyond to ensure their business leaves
the most minimal environmental impact. From the very start,
the brand has made it a priority to source materials close to
where they manufacture and process their products, and they
even recycle and use FSC certified paper for their marketing
materials and packaging!
The company’s continuing and growing success can be attributed
to its team of ingenious and savvy individuals, who make a great
effort to lead green lifestyles themselves. Together, they have
collaborated each of their own ideas, daily habits, and visions in
order to create a line of products that embody the whole meaning
of being green, innovative, and sustainable in the 21st century.
In addition to ensuring that all of their products made from green
materials, the Full Circle team continues to bring fresh ideas and
perspectives in designing their products. Now, consumers don’t
have to scramble to find a drawer or dark corner to hide their
sponges, brooms, or mops. The design and vibrant color schemes
on these products are so sleek and stylish that consumers are
proud to display them in their homes. Besides have a cool look
and design, these products actually do the jobs they were created
to do! They are durable and efficient in cleaning hard messes,
scrubbing pesky residue, and their performance and lifespan
outlasts and outshines that of most conventional cleaning
products. Full Circle is clearly on a never-ending mission in
spreading awareness on the importance of environmental
preservation and sustainability, and from the looks of it, it seems
as if there’s no stopping Full Circle from saving our beloved
planet, one sustainable potato brush at a time.
Paula Wiszowaty–
spotlight on...
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