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COMPETITION –

Pawlina is the market leader

Junqueira’s (Mescher, MGH): growing

Wheater’s (Young, ELS): declining

Kierszenbaum (ELS): one to watch

RELATED WK TITLES:

Eroschenko (atlas; functional; idealized)

Gartner & Hiatt (atlas + concise text; clinical)

Cui (atlas + concise text; includes pathology)

STRATEGY

Bundle with anatomy textbooks; promote availability

via Health Library

4 Stars, 45 Reviews on amazon.com

“Anatomy, Pathophysiology, and Physiology in one—puts Histology in context”

“Great images” | “Helpful”

Wojciech Pawlina (and Michael H. Ross)

Histology: A Text and Atlas, with Correlated Cell and Molecular Biology, 7e

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