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Content: most titles are not in books at Ovid, leverage series
recognition, promote the high volume of Q&A ~10,000 questions
Competition: Access Medicine, Clinical Key
Pricing TBD: will be communicated by Debbie and Philip
Target clerkship directors: build, buy, and cultivate those customers
now!
Summer 2015: clerkship/clinical rotations collection available
Clerkship Collection: Strategy and Targeting
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