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Anatomy and Physiology Competition:

Rizzo, Fundamentals of Anatomy & Physiology, 3/e

Aim:

Anatomy and Physiology for the Health Sciences

Status:

Historically a 4- to 5-year revision cycle, so 4/e should be publishing in 2015

Best known for:

xxx

Complaint:

xxx [Integrated coverage of pathology]

Questions to ask:

xxx Does your current book have adaptive quizzing? Would you like to see a demo

of our adaptive learning program? Focus on student support.

Sell against:

xxx and set up a class trial of PrepU.

Scanlon, Essentials of Anatomy and

Physiology 6/e

Aim:

Oriented more toward nursing students rather than all health professions

Status:

Copyright 2010 - dated

Best known for:

Just the essentials book but reading level can be considered to high.

Complaint:

Condensed book - missing information

Questions to ask:

Is your current book written at the appropriate level? Does your current

book have adaptive quizzing? Would you like to see a demo of our adaptive learning program?

Focus on student support.

Sell against:

Compare ancillaries and resources, see if they are missing any material and set

up a class trial of PrepU.

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