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Competition
Holey,
Evidence Based Therapeutic Massage 3e
,
2011
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Aim:
Massage students
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Status:
Published (2e published in 2002, so 4e
timing unknown)
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Best known for:
breadth of coverage
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Complaint:
Doesn’t cover enough material or
provide adequate depth
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Key Questions:
How do you cover different massage
modalities?
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Sell against:
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Show our quality art and photo program with
anatomy overlays
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Show depth of coverage by comparison