406 / 534
Competition
Craig, Essentials of Sonography and Patient Care 3e,
2013
—
Aim
: entry-level sonography students
—
Status
: Market leader
—
Best known for
: Being essentially the only book in the
market
—
Complaint
: Doesn’t cover all the necessary content
—
Key Questions:
Does the level of this book work for you?
Are there any places you feel content is lacking?
—
Sell against
:
Coverage of topics like basic physics, instrumentation,
patient position, equipment care, and quality control
Real-world applicability Case Studies, Tech Tips, and Lab
Activities
Student pedagogy, like learning objectives, chapter
review questions, and key terms