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Key Competition
Garza,
Phlebotomy Handbook 9e,
Pearson,
9/2014
+/- Primary competitor with ~30-40% market
share
+ /- Similar features in terms of student
ancillaries and art program
+/- Also has nationally known author
- Does not offer a workbook
- Faculty resources are very limited
- Does not have same focus on student-
friendliness McCall does (i.e. it is less easily
organized and is less readable)
- Will not align as soon as new standards
publish