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Instructional Design Services (Tent.)

Physician Assistant (add-on)

Occupational Therapy Assistant

Exercise Science (Tent)

Family Medicine, Internal Medicine,

Cardiology, Neuro/Psych

Anatomy, Basic Sciences, & Health

Assessment for Allopathic, Osteopathic

Med Ed as well as Pharmacy

Orthopaedic Surgery, Surgery and

Anesthesiology

Clerkship and Public Health

Physical Therapy, Occupational Therapy,

Speech/Language/Hearing

Oncology, OBGYN, Critical Care, Emergency

Medicine, Pathology

Next gen topics for Anatomy & Basic

Sciences (RUDI)

Bates Q&A added to platform

Video lectures added to critical

areas/topics

Refresher content across all products

80-100 new dissection videos added to

Anatomy

Course content in multiple formats,

including video, but no course/board

review

English-language only

Course/board review (synoptic content review,

Q&A)

Content updates (e.g., new OSCE’s, new video)

Spanish editions for Bates and Acland

UTD linking (Clerkship only)

Stedman’s added to 6.0 Platform

Fully integrate Acland, Bates & Stedman’s

into Health Library

Advanced board review capabilities

(adaptive and/or confidence-based

remediation)

Next gen topic nav. (RUDI) for Medical

Education & First gen topic nav. for

Medical Practice (Ortho)

Custom curriculum tools to “publish class”

tailored by instructor and deeper insights

into learning progress and usage

Instructor tools housed in Health Library

Health Library re-platformed on SC 6.0 to

improve search, content display, and

related-content linking

Pub Med Widget added to all sites

Bates, Acland are separate offerings with single

sign-on and search pull-through

Multiple question types to support review

usage occasions

Base-level personalization enabling individual

log in for student and instructor

Students: track own learning data such as Q&A

results/progress

Faculty: create custom reading lists, track

student usage and access faculty resources

Content Update Alert tool for each user

type

COUNTER reports part of Health Library

and Bates

Athens & Shibboleth added to Health

Library and Bates

Reporting tools for librarians including content

usage and site usage reports and dashboards

New content update alerts via email template

(monthly)

Athens and Shibboleth added to Acland

Curriculum

Content

Student/

Faculty UX

Buyer

UX/Tools

GTM

Market share gain & penetration

“make it good”

Increasing value

“make it better”

Market leading

“make it great”

2014

2015

2016

Account-level collaboration w/ Ovid

(P&E calling on faculty & deans, Ovid

calling on librarians)

To avoid channel conflict Ovid gets all

top-line revenue w/ P&E rep also

credited for sale

Reporting tools for sales and marketing by

customer including “Low Usage” reports

“Good, Better, Great” - Institutional Medicine

17