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Market research & trends
•
WK U.S. medical student survey
–
53% prefer to buy books new
–
95% Amazon is key source
–
Mixed satisfaction with eBooks
•
Outsell report indicates that between
one-quarter and one-third of users of
educational STM info prefer print. The
more important information is to them,
the more likely they are to want to read
a printed version
•
How long will print endur
e ?Jan 5-7, 2015
©Wolters Kluwer 2015. All Rights Reserved.
5
Buy new
54%
Free
21%
Buy
used
18%
Borrow/
share
6%
Rent 1%
How Students Obtain Books