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1

Repeating trailers.

We saw them at the press conference, and have probably already uploaded them to our relevant

websites and shared them across our social media channels. There’s also every chance we’ve seen them on Facebook as a sponsored

ad. So why on earth would we want to waste precious time – time we can ill afford to lose at E3 – sitting in a darkened theatre

watching the same trailer with a little bit of commentary. If we wanted that, we would’ve stayed at home and caught it on the Net.

2

Latecomers.

Every appointment at E3 is organised in precise detail right down to the minute. You allow a little bit of travel

time but aim (and we succeeded every time) to be on time for every appointment. So, to be kept waiting for a playthrough session to

begin while other journos mosey on in, stopping en route to chat/flirt with the new European PR rep for said publisher, is infuriating. It

even annoys the devs.

3

Constant Queuing.

It’s a given that you’ll find queues at any games show, and, as press, we probably queue less than

most. But E3 does feel like an interminably slow shuffling conga line, where tempers flare like a cobra’s hood if anyone even remotely

looks like they’re tying to push in front.

4

Slow Movers.

Whenever you’re up against the clock – which is always – you’re guaranteed to come up against a group

moving at a funeral pace, heading in exactly the same direction that you wish to go. It’s like negotiating the dumb village NPCs in

Assassin’s Creed while you’re being pursued by Templars. This is possibly the only time we swear at the show. It’s usually loud and

involves the C-word.

5

Jetlag.

We’ve said it before and yes, we’ll say it again – how on Earth is it possible to fall asleep during a cacophonous

15-minute gun fight during a demo, when the sound of a single bird tweet at 5am in Australia will rouse us from the deepest slumber?

Give us light and airy, and we’re fine; dim the lights in a theatre, and its Rip Van Winkle.

6

Downtown.

The Los Angeles Convention Center, where E3 is held, is located in the heart of downtown LA. We don’t stay

downtown. It stinks of urine, the heat generated by the buildings can be insufferable, crossing the road is fraught with danger, and if

you jump in a cab, you’ll burn ten bucks without moving 100 metres.

7

Stupid Questions.

We’re not going to centre the blame on any one part of the world here *cough, Europe, cough* but time

is generally short at the conclusion of a demo, so understandably we all have pressing questions to ask the devs. A couple of examples

witnessed this year included, “It looks a little cold in the game. Why is the main player just wearing a T-shirt?” and, “I saw a dog run

past the door in the demo. Can it bark and will this have any effect on the gameplay?”