Background Image
Previous Page  14 / 404 Next Page
Information
Show Menu
Previous Page 14 / 404 Next Page
Page Background

14

www.selectnutrition.com

Toll-free phone orders

800-777-8844

Babo Botanicals

F

or the summer month of July, Select is proud to

shine a warm and bright spotlight on a brand that

has an endearing and touching

story behind its unique origin.

Babo Botanicals was founded by a

passionate entrepreneur and loving

mother, Kate Solomon, whose

story goes way back to her early

childhood years.

Growing up, one of the first things Kate can recall is greatly

looking up to her father, a beekeeper, and how his love for

bees always left her in awe and inspired. Her newfound

passion for beekeeping coupled with her interest in

sustainable agriculture motivated Kate to take things to

another level. After studying at Harvard University, Kate

journeyed off to the Peace Corps, where she brought her

extensive knowledge

and experience with

beekeeping with her, and

shared it with women in

Paraguay in order to

open them to new and

innovative ways of

“financial and nutritional

support for their families.”

Once her time with the Peace Corps soon came to an end,

Kate found herself in the States again, where she took the

skincare and hair industry by storm as a product developer

for big brand names such as L’Oréal, Avon, and Redken.

Kate’s thriving and successful career was soon welcomed by

little bundles of joy, and before she knew it, her time and

energy shifted to focusing on taking care of her new family.

It was when Kate entered motherhood that led her to

question the types of products she was offering to her

children. From tediously long lists of ingredients to words

she couldn’t pronounce, Kate had an uneasy feeling about

the type of things she was allowing her children to have.

Looking at the market for children’s hair and skincare

products, she realized there was minimal to no offering when

it came to products that were composed of safe, certified

organic ingredients.

That is when Kate decided

to search deeper into her

entrepreneurial spirit,

and soon enough she was

seeking out top botanists

to help her create a line

of “effective, high performing hair and skincare products”,

which were all made on an organic farm in Upstate New

York. Kate even used her children’s favorite toy, Babo the

bunny, as a muse for her brand’s name. She loved how

safe and comfortable Babo made her children feel, and she

wanted her brand and products to represent just that.

As Kate hit the market with her innovative and high quality

products, she immediately experienced high demand that

ultimately led her to expand her line, which now offers

products that are suitable for the entire family. Not only

do her products contain safe, organic, and high-quality

ingredients, they come in a variety of scents and purposes.

From fragrant lavender to soothing cucumber and aloe vera

for sensitive or dry skin, Babo Botanicals makes sure that its

brand offers something for everyone to use and enjoy.

Paula Wiszowaty–

pwiszowaty@unfi.com

spotlight on...

Kate took the skincare

and hair industry

by storm as a

product developer

for big brand names

Kate with her son.