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CONT I NU E S ON PAGE 47
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W
e all know that social media and sharing
informative content with our respective client
base is imperative in today’s business climate.
When people ask about content marketing they are
always afraid that they will be sharing too much informa-
tion or they will be giving away the recipe to the secret
sauce. In the world of marketing, there is no such thing as
“too much information.” In fact, the more (useful) informa-
tion you share; the better. The key to sharing information
is to touch upon the client’s concerns, needs and attitudes.
However, such information can also be utilized in an edu-
cational manor. Educating your client base, teaching them
something about your business that they can take away
with them and feel as though they have something more to
CREATE ENGAGING CONTENT
By Jessica Vail,
Director — Marketing & Business Development,
The Falcon Group
contribute to the world, is the most satisfying way to share
content.
What should you write about?
Think about why your company provides rather than what
they provide. Too often, we get in the habit of rattling off
every capability instead of sharing the end-user benefits of
that particular service. Always think in the mindset of your
client. What are they looking for? What would they find
interesting? What can we teach our client?
Watch the news!
Has there been a recent story or hot button happening
that pertains to your specific industry? Do a little research