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Nielsen research illustrates how diversity in
advertisements leads to enhanced reach and
resonance. It has also identified how diverse
populations are more engaged in digital
tools and communications, yet the grocery
retail industry continues to over-spend on
traditional paper-based weekly flyers.
Plan Bee – Do You
Have One?
I came across a fascinating story about
work being done to create a bee drone
prototype (named “Plan Bee”) to solve a
very threatening issue to our planet if the
honeybee population continues to shrink.
That story is very much aligned with a
discussion about winning in the future.
Businesses come and go; merger and
acquisition activity for both manufacturers
and retailers will likely accelerate; and
new competitors, which just might have a
significant impact on your success, are just
around the corner.
Organizations need to have a “plan bee” to
be prepared for game changing events which
threaten their existence. So, what is your
“plan bee” and how is your organization
working together to adapt to change and
work in concert to thrive and grow?
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ALABAMA GROCER |