CW Retail Services Main Capabilities Overview 2017

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OCCUPIER / RETAILER Representation
STRATEGIC PLANNING
Evaluation and identification of the
essential factors for decision making:
• Socioeconomic and demographic data
• Accessibility and transportation patterns
• Pedestrian flow
• Tourist counts
• Existing store locations
• Unit-level sales productivity
• Gross occupancy cost
• Expansion considerations
SITE SELECTION AND ACQUISITION
Strategic planning underpinned by
market insights:
• Location screening and evaluation
• Location ranking and recommendations
according to a custom set of benchmarks
• Negotiation
DISPOSITION
Site disposition services, from initial
planning to implementation:
• Strategic portfolio reviews
• Property positioning and marketing
• O“er solicitation and review
• Contract negotiation and execution
PROJECT AND
DEVELOPMENT SERVICES
• Programming, planning, and design
• Bid and procurement
• Construction management
• Vendor management
• POS installation
• Merchandising graphics/signage
• General contractor management
• Capital projects
• New construction
• Prototype/Specification services
• Remodels
MULTI-MARKET
TRANSACTION MANAGEMENT
• Broker selection
• Process and document management
PORTFOLIO ADMINISTRATION
• Lease administration
• Payables management
• Accounting and financial lease audit
and reconciliation
• Asset tracking
• Contract management and compliance
• Performance metrics
• Savings/Cost avoidance
• Abstracting and auditing
• Tracking and reporting
ASSET SERVICES
• Financial management
• Engineering management
• Contract and vendor management
• Sustainability consulting
• 24/7 facilities management call center
• Facilities audits and assessments
VALUATION AND ADVISORY
• Valuation
• Property tax services
• Appraisal management
• Portfolio valuation
OWNER / INVESTOR Representation
Cushman & Wakefield utilizes a data-driven, analytical approach to understand the unique relationship that a client’s
brand has with customers — and how the right timing and strategy can elevate that connection. Whether addressing
a request for a single unit or an entire market entry plan for leading retailers to new concept start-ups, our experts help
clients define their specific retail requirements. We act as strategic advisors to secure locations that fulfill business
objectives and reach the target customer at terms that set the stage for future success. For tenants looking to
streamline their real estate experience, Cushman & Wakefield also has the resources to assist with project management,
facility management, sublease disposition, and portfolio administration.
We understand the nuances and complexities of all property types — and use this knowledge to serve as
a long-term partner to clients. Our retail specialists and researchers constantly analyze and engage their local
markets, o“ering clients insight into current conditions, hidden opportunities, and trends. Leasing professionals
create innovative property marketing campaigns that target, attract and retain tenants. Capital markets experts
maximize the returns of a single asset or portfolio, develop savvy plans for the placement of debt and equity, and
determine and execute on financing strategies. Through the full-service resources of the Cushman & Wakefield
organization, clients also have the opportunity to solve for added needs involving property and asset management,
STRATEGIC PLANNING
Evaluating and identifying the essential
factors that aid in decision making:
• Market and property analysis
• Brand positioning
• Portfolio evaluation
• Tenant mix and target tenant analysis
• Market share and retail
demand forecasting
MARKETING AND LEASING
Assisting with all aspects of property
marketing, from initial planning to
successful lease execution:
• Property positioning
• Marketing and leasing strategy
• Marketing program execution
• Lease negotiations
EXIT STRATEGIES /
DISPOSITION SERVICES
Comprehensive advice, execution, and
investment management services:
• Financing strategy and implementation
• Structuring and arranging/placement
of debt and equity
• Investment sales
PROPERTY/ASSET MANAGEMENT
• Programs that increase operating
eœciencies, control expenses, manage
energy-streamlining processes, assure
adherence to applicable rules and
regulations, leverage economies of scale
through group purchasing, and increase
tenant satisfaction
PROJECT AND
DEVELOPMENT SERVICES
• Management and oversight of
budgets, schedules, vendors and
contractors related to space build-out
and capital projects
VALUATION AND ADVISORY
• Valuation and advisory services related
to acquisition, disposition, financing,
litigation, taxes, and financial reporting
LEASE ADMINISTRATION
• Technology consulting
• A/R processing
• Invoice reviews
• Abstractions
• Data management
PORTFOLIO MANAGEMENT
• Practices, processes, tools, and
technology to deliver consistent services
across a portfolio of assets
4 | CUSHMAN & WAKEFIELD