44 / 64
Global Survey
As the official polling sponsor, Cushman &
Wakefield was the only service provider to get
stage time during the opening ceremony, when
Steve Quick
opened the Security Risks poll, and
the closing ceremony, when
Chris Browne
raffled
off a GoPro Hero 5 to a winning voter. A white
paper is now being produced using data from all
three global summits (including EMEA and North
America from 2016).
Social Media and Communications
WeChat, the biggest
social media platform
in China, was a major
differentiator for us at this
year’s conference. One
single post on CoreNet
resulted in 19,000+ views
and 700+ likes, which is
the company record. We
also produced a video
(388 views, 4 likes), 26
tweets, 6 LinkedIn posts,
2 Facebook posts and
sent daily internal updates
to more than 1,300
recipients.
events
Cushman & Wakefield Dominates
CoreNet Global Summit in Shanghai
Cushman & Wakefield lived up to its reputation as
the disruptor brand at this year’s CoreNet Global
Summit in Shanghai. As a Diamond sponsor with
35 attendees, we had a commanding presence
throughout the summit where we truly brought to
life our “Ideas into Action” theme.
Branding
Our booth was designed as an ‘Ideas Incubator’
space – a co-working, brainstorming center
located in a premiere location in the main foyer.
On the large chalkboard backdrop, an illustration
artist captured hot topics into storyboards and
infographics to keep the look and feel of the booth
fresh throughout the two-day event.
19,000+
700+
Views
Likes
44 | THE OCCUPIER NEWS
Q2