5 / 74
202
Thankfully back at HQ our talented IT crowd were busy writing
programs to show the flow of goods in and out of our multiple
warehouses. This helps us maintain high stock levels so we can
fulfil orders with the minimum of disruption.
Unbeknownst to us, magazine editors and TV stylists were starting to
take notice of our brand and products. We started getting a lot of editorial
coverage from leading magazines and newspapers. They were trialling and
testing our products against our peers in the industry with great results.
Most exciting of all, our products were making it on the best food
programmes on TV. We were very excited.
Back in the IT world it seems they weren’t just telling us to turn our
computers off and on again, but busy building the networks to help us
communicate to the world. It is now shaping our consumers purchasing
behaviour and not wanting to be left behind, we created a consumer facing
website. A window for our products and ideas to the world, no retail prices,
just support and information for all our loyal customers who stock our
products and take the message to customers at point of sale.
Even more surprising has been the pace of change in electronic media.
Blogs, Twitter, YouTube, Facebook, and the new highly influential (and much
loved within Typhoon), Pinterest. Teens and young adults are showing us
the way forward, they don’t want to read copious notes on how to do
something, they aren’t going to be simply press-ganged into buying things.
They like honest recommendations, reviews and simple videos. They want to
cook, experiment and try things out. We’re listening by the way, we’ve heard
it loud and clear, go viral or go home.
And so from a little bamboo seed of an idea, and over a period spanning
20 years, Typhoon has chartered the waters of housewares in the UK and
beyond. Most exciting of all is the future, new products, new ideas, new
technologies, new customer behaviour, new interaction with the all-
important consumer who will always have the final say. One thing on our
journey has always remained the same and is at the heart of everything we
do...design-led kitchenware at affordable prices. Simple!
“
Go for retro charm with
this tasty treat from Typhoon.
”
(Typhoon Vintage Kitchen
Cream Storage Tin,
Style at Home).
“No need to dirty multiple measuring
cups: These retro kitchen scales let
you measure dry and wet ingredients
at a glance, and look great on your
counter.”
(Typhoon Vision Scales,
“O” The Oprah magazine).
“By combining a traditional
look with modern features,
Typhoon’s latest set of scales is the
best of both worlds.”
(Typhoon Vision Scales,
Great British Food).
“A good-looking, sturdy
but lightweight trolley with
lots of room. It’s easy to
control, too. Definitely one
to be seen with.”
(Typhoon Trolley,
Daily Mail).